9.5 - Period of analysis
- 9.1 - Evaluation of education, promotion and marketing
- 9.2 - Travel impacts
- 9.3 - Costs
- 9.4 - Benefits
- 9.5 - Period of analysis
- 9.6 - Cost benefit evaluation
- 9.7 - References
9.5 - Period of analysis
Travel behaviour change projects
A 10-year evaluation period is to be used for travel behaviour change and other education, promotion and marketing-based TDM programmes. This reflects the assumption that benefits are sustainable largely without maintenance but there is an absence of experience with the durability of benefits beyond about 5 years. This could be reviewed in future in light of ongoing monitoring of this type of programme.
